Virtonomics Episode 3

MY COMPANY

You have an office now . The next step is to open a store , in the same region . What products can you sell in stores :

Automotive goods
Clothes and shoes
Drugstore
Electronics
Foodstuff
Grocery
Household goods
Jewelry
Manufactured goods

TIPS & TRICKS FOR THE START
The starting size of your store needs to be 500 square meters in the city center ( most of the people are visiting that place ) . Hiring 3-4 employees for the starting week would be fine for the store. An anonymous store won't have succes in the economic battle with other players . So you need to advertise your store. Setting a 20.000$ - 30000$ advertise would be very good ( at this moment ) . Increasing the popularity of your store is a strategic move. Remember , keep your work efficiency as high as you can ! Hiring too many employees in your store or office will cause a lack of work efficiency , because your TOP MANAGER skills are low (at this moment) .
After some game weeks ( 1 game week = 1 day in real life ) your skills will increase slightly . TOP MANAGER informations will be in "Virtonomics EPISODE 4". This are the stats after 3 game weeks . Looks pretty good . My target in this store is to increase the popularity => ADVERTISING !

The financial report in the store presents you the revenues , expenses , profit and taxes . It shows you up to the past 3 weeks . Every smart entrepreneur is searching for profit.

Look at how beautiful the cash is growing :)

 The interesting part of the report is the INCOME STATEMENT section ! Everything about your store is kept there .

The income statement :

Look at that cash flow:) Maybe you are asking what cash flow means . Cash flow is this simple calculation : Revenues - Expenses - Taxable proft ( % ) = Cash flow .

Using the Marketing & Advertising section is one of the most important moves you can make . In the City Market you can see how many players are selling their goods . Goods without any seller is a spot you can "attack" . No players , means no competition . No competition = high income .

For example , nobody is selling this products . You can buy them cheaper from other players ( if they sell this type of products ) and sell them to a similar price from the market . Remember if you are not producing the same object , try to sell it for a lower price . WHY ? Producing your own goods will make people try something new . If your price in this situation is very high , nobody will buy it ( depending on the quality and brand ) . If your price is too low , then it's annoying ( they will prefer to buy from local suppliers or other players ) . Always think like in real life !
In this situation , the audio electronics will be bought by people in the city with 1401,89 $ . If you sell it with ~1200 $ , you will certainly have a big amount of bought products . The popular your store is , the more people will visit it and buy . The popularity will grow slightly , depending on your advertising campaign . Clicking on the product will show you this window :

As you can see , no sellers / merchants / companies . What a good oportunity to make some profit !

The advertising in the city is always a good strategy to sell more products . A few players can understand the importance of this section . In the beginning , you won't have huge amounts of money . So , I recommend you to use the internet for a high efficiency in selling products (at this moment) . For a good start , this is how the advertising should look like ;

In time , you will change the amount of money spent on advertising . You will increase or decrease it , depending on your profit ! High advertising campaings bring you more customers .

The trade hall shows you all the products you're selling , by category . Example :

For example , I'm selling watches . I got in stock over 33000 pieces . I bought 1 piece with 4.41 $ , having a quality of 1.00 . I am selling one with 900$ , that means ~200x times more than the price of 1 piece . Good deal ! 252 watches were sold this game week . Every game week i supply my store with 4379 watches . I should reduce the amount of bought watches , because i own too many , the occupancy is at ~60% ( i should change the store size to a bigger one ) and the people aren't buying so many . The city average is 1056.06$ with 1.59 quality per piece . Selling with a lower price , will increase your product sales . But not every time ! Quality and brand are key factors , not only the price . People want high quality and high brand for a cheap price . The market share indicates you , how much do you own of the whole size of the market . Selling only 252 wathces bring me a market share of 0.86% . Selling 2500 watches is a market share of ~8% .

In the supply section , you can buy products from other players . For example , someone is producing watches . At this moment , I do not own a watch factory . So I need to buy them . Searching a good price that brings me a good profit too is a good investment for my store . The lower the price , the higher the quality and brand , will bring you always profit , only if you sell it for the right price ! 
How can you make brand ? When you sell a product , made by your factory , farm or plantation and people buy it , your brand will grow step-by-step . 

You can close your enterprise at any time . You can also change it's name . Selling your enterprise will require a minimum of level 3 in Management ( TOP MANAGER ability ) .

Remember , keep your store spacious enough for your visitors , supply and choose the perfect selling price , focus on the work efficiency and advertise your store to make profit !